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The best stand we ever had. We have taken more subscriptions on day one than we took for three days last time.
Chris Lynas
Group Marketing Manager
London, Frankfurt, Aylesbury •
June 2011
International Confex, the key show for the UK’s events industry, features more than 1000 exhibitors and was held in London’s Earls Court from 1st to 3rd March 2011. Mash Media, a specialist publishing house providing publications and directories to the events industry, approached German Shows’ joint venture partner, Accumen Display for a modern, contemporary yet environmentally friendly exhibition stand solution.
After Mash Media’s visit to the factory, it was agreed that a combination of PILA Petite and CLIC would provide the solution. With large format fabric graphics, Mash’s Conference News publication had a well branded presence at Confex. The stand was very well received by clients, partners and staff alike and we are already discussing its re-use for future projects.
Seven weeks later at IMEX in Frankfurt, Mash Media promoted its international magazine Confernce + Meetings World (C+MW). Since the stand plot was different from Confex and graphics were new, we decided to go for a 4.5m high design with excellent long distance visibilty of the brand.
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